Recap: Hästens VIP Grand Opening Reception
Swedish sleep brand Hästens celebrated the grand opening of its flagship in Downtown Bellevue with a special VIP reception on Wednesday, October 1, 2025. The event was attended by representatives of the Hästens corporate team, industry professionals, and members of the Eastside community. Guests received an official first look at the new space as they enjoyed champagne, light bites, and branded desserts by Trophy Cupcakes.
Brought to life by The Lyx Group, the Hästens Bellevue flagship is a partnership between three long-time friends- Mark Potvin, Marcus Avenstam, and Greg Laverseyn. Connected through a shared appreciation for mid-century modern architecture, classic cars, and thoughtful, high-quality design, the trio saw an opportunity not only to launch a showroom in Bellevue but also to help people experience an unparalleled level of rest and rejuvenation.
Rooted in craftsmanship and on a mission to change the way people think about sleep, the 2,200-square-foot Hästens flagship expands the brand's presence in the Pacific Northwest, continuing its tradition of bridging restorative sleep with modern luxury.
Guests of the grand opening reception had the opportunity to meet the team, learn more about the brand, book private Sleep Spa appointments, and shop official Hästens merchandise, including home linens, pajamas, robes, and sleep accessories.
Handcrafted in Köping, Sweden, each Hästens bed is made from the finest natural materials, including sustainably sourced horsehair, organic cotton, wool, and slow-grown Swedish pine, all designed to deliver generations of comfort. As a Purveyor to the Royal Court of Sweden and a name synonymous with legacy and excellence, Hästens continues to redefine rest across more than 45 countries. Learn more at hastens.com.
Hästens Bellevue
10499 N.E. 2nd St. Suite #5
Bellevue, WA 98004
For over 173 years, Hästens has led the world in the pursuit of extraordinary sleep. Handcrafted in Köping, Sweden, each bed is made from the finest natural materials, including sustainably sourced horsehair, organic cotton, wool, and slow-grown Swedish pine, all designed to deliver generations of comfort. As a Purveyor to the Royal Court of Sweden and a name synonymous with legacy and excellence, Hästens continues to redefine rest across more than 45 countries. Learn more at hastens.com.
Photo Credit: Vivian Hsu Photography
