Each month I contribute several posts to PR Couture.com where I share industry insight, tips for PR and marketing success, and more. This month I had the chance to interview Sarah Lynch, Global Marketing Manager for the UK-based retailer Missguided. The company just announced that it will open its first brick-and-mortar store in London in November just in time for the holiday season. Check out the full story here.
When it comes to the world of fashion PR, disappointment, much like a pair of painful shoes, is simply regarded as an occupational hazard. It’s a glamorous world out there, or so it seems, but as seasoned PR professionals know: for every stellar media hit, there are also misses, and those misses can be heartbreaking if you’re not in the right state of mind.
The celebration of a major media hit on a Monday vanishes when Friday rolls around and a key client placement falls through. It happens to the best of us and the good news is, we become more resilient publicists because of it. Having a graceful amount of grit and determination is something that can only come as the result of hard earned experience. Painful as they may be, those moments can also offer a unique opportunity for growth. Check out my 5 tips on how to thrive when the going gets tough via my monthly column for PR Couture.
Read the full story on PRCouture.com
For bloggers eager to work with brands, consider someone like me, a fashion publicist, as the first gatekeeper. After all, learning how to best approach and work with the PR agencies that represent (and provide first line of defense for) the clothes, accessories and makeup you love is a crucial step in growing your personal brand while serving your audience with the style recommendations and exceptional content they seek. - Read more of my monthly column for PR Couture at: http://www.prcouture.com/blog