FASHION IS THE FOUNDATION OF WHAT WE DO
Gossip & Glamour is a Seattle-based marketing and public relations firm that works exclusively with fashion, beauty, and lifestyle clients. By focusing on the regional market, we help brands streamline their marketing and public relations efforts for maximum results. Where you see obstacles, we see opportunity.
About Sydney Mintle
I’ve never not been working in fashion. An early role in retail management opened doors to corporate apparel production; while still in my 20s I gained first-hand experience with design, sourcing, manufacturing, merchandising, marketing, sales, social compliance, and styling on a global and local level. When the moment came for me to direct my own path, I chose the heart of the industry—its people.
In 2010, I launched Gossip & Glamour in Seattle and became, to my extreme pleasure and honor, a top-rated city-wide resource for strategic fashion PR and communication, business development, DEI, social media, influencer relations, branding, and partnerships. I believe that local designers and boutiques are the cornerstones of our community; the ripple effect of independent entrepreneurs and creatives is powerful in markets like ours.
Personal and professional connections are everything to me, which means I often have the pleasure of speaking, moderating, mentoring, and appearing in expert guest spots. Past panels, presentations, and collaborations include Neiman Marcus, W Seattle, Museum of History and Industry, Fashion Group International, UW Foster School of Business, and PreCycle Innovation Challenge—a Zero Waste Washington and Seattle Good Business network initiative.
About Gossip & Glamour
Gossip & Glamour provides a full range of services including marketing, PR, social media strategy, influencer outreach, business consulting, and event production, exclusively for fashion industry clients. Since our launch in 2010, we have worked with hundreds of local, national, and global brands to achieve dynamic media goals. Additionally, we specialize in supporting new brands as they introduce themselves to the regional market in the Pacific Northwest.
Gossip & Glamour operates a fashion office in partnership with Styled Seattle at University Village where fashion insiders gather to stay “in the know” about all things Seattle style.
Giving Back
At Gossip & Glamour, we believe that fashion has the power to spark positive change in the world. We’ve helped support a variety of fashion-related initiatives in the non-profit world including:
Dress for Success
Goodwill
Wine, Women, & Shoes Fashion Fundraiser for The Olive Crest Foundation
Union Gospel Mission's "Sunday Best" styling project
Women of Color Fash/Tech Brunch
MOHAI (Museum of History and Industry)
In addition, Gossip & Glamour deeply believes in cultivating next-generation talent. Each month, a set number of hours is allocated to the coaching and career development of students and young professionals. We also conduct semi-annual mentorship programs to help students gain the insight and skills necessary for a successful career in the fashion industry.
As Seen In…
Testimonials
“Sydney had been working with a close friend of mine when she was launching her company and I was always so impressed at the events she was in on, and who she was getting to know through this connection. I finally met Sydney at an event I attended with this friend and I was blown away by her loving and considerate nature. She had several clients at this event and gave them all her best. It was very obvious that she cared deeply about ALL of them. I am a hairdresser and salon owner so the ability to care deeply about many people at the same time hits me probably differently than others. I can see how genuine her care is.
I finally had an opportunity to work with Sydney on the launch of our newly remodeled space (after 43 years) and I couldn’t have done it without her. She just swooped in and gave me all the info I needed for a successful launch party. She found vendors and leveraged her own relationships and created a seamless collaboration. She helped me host and guide my staff. Just having her present at the event gave me such ease. From there she and I still talk frequently and she is just such a connector, so I am always looking to see what and who she is involved with. Because of her enormous and successful background anything she touches is instantly legitimized and elevated. I wouldn’t look elsewhere for help in anything PR related for my business and Sydney is always at the top of my referral list for anyone looking for guidance to a huge campaign.”
— Becca Stordahl, Robert Leonard Salon
"Sydney is a real gem and came highly recommended through several different contacts. We had high expectations because of these referrals and she easily exceeded them. We love her multi-faceted approach and she has a vast network of local print and digital editors, bloggers, and influencers. As a new and emerging brand, we needed guidance in defining and refining our objectives in effectively sharing our story and creating local brand awareness. It is evident that what she encompasses and her deep-rooted relationships in the PNW fashion and beauty community is unique. It can only come from a deep genuine commitment to championing her clients and fruitful history of adding value to all those she works with. In addition to meeting deliverables, we have been able to connect and partner with other amazing companies. We have also been able to share our story through other platforms as a result of her introductions as well as organic relationships formed by attending and participating in her events. We admire her ability to stay with the pulse of the beauty, wellness, and fashion industry in the northwest and can't wait to continue working with her."
- Hanna Yi, Two Cranes Botanicals
“Sydney understands the Seattle fashion and beauty community through and through. From print editors, big name bloggers, micro-influencers, key event creators, and tastemakers, she's able to weave a dynamic, omni-channel buzz in the PNW that provides value for emerging brands.”
— Stephy Kim, Moonlit Skincare
“I’ve so grateful I met Sydney. After struggling to find the right PR company to work with, it was so refreshing to met her. She is a true champion for her clients. I admire her for her unique balance of being incredibly proactive and out there on her client’s behalf while also being reflective, grounded and an incredible listener. This combination of her skill set truly special and rare. We came to her to create opportunities to tell our story through the right, quality media channels and she delivered. I am excited for the next opportunity to work with her again as she’s always moving with the pulse of the industry. On top of this, she’s also a kind, caring, compassionate person who is a joy to work with.”
— Suzanne Vetillart, Boma Jewelry
“Sydney did a fantastic job managing communications outreach for our first Brooks PR event in Seattle. After moving our HQ to Seattle, we wanted to host an event that would introduce local media and bloggers to our new fall collection. Sydney has a wonderful network of contacts in the Seattle area and is well-respected within the community. Her connections helped us ensure the right people were in attendance and that they had all of the materials and information that would be pertinent to them and the stories that resonate with their audience. I can’t say enough good things about Sydney! She’s wonderful to work with and delivered above and beyond what we had asked for. I would definitely recommend her to anyone looking for assistance with PR/media outreach and event support!”
— Danielle Pepperl, Brooks Running
“Using new and creative approaches, Sydney identified and brought on board several event sponsors resulting in new revenue for Olive Crest. Sydney’s reach in the community is never-ending as she developed new partnerships and brought in many new auction donations from local organizations, retailers, and more. Sydney was instrumental in having the event sell out more than one month in advance!”
— Lynn Hoyos, Olive Crest
“Working with Sydney for my PR is the most effective and rewarding investment of my business! She tailored my deliverables to what I wanted while making sure to suggest experiences and avenues that would really help me achieve my goals. Her honest and community-driven approach is completely what I wanted, and I am incredibly happy to keep working with her, and excited to see what she does with us next!”
— Sarah Donofrio, One Imaginary Girl
“Amour Vert recently worked with Sydney to plan our Seattle Store Opening and it was such a success! She went above and beyond our expectations. Her network of bloggers, influencers and local editors is amazing. The store was packed and the energy was great. We will definitely be using Sydney again!”
— Emory Cooley, Amour Vert
Clients
