Gossip & glamour AND W BELLEVUE PRESENT the 

what she said

2018 style summit

The Gossip & Glamour Style Summit is an annual event designed to bring Seattle fashion bloggers together for a day of shared insight and inspiration. The full-day event features interactive panel discussions, on-site brand activations, small group break-out sessions, opportunities for creative collaborations, insight from top fashion brands, and more. This year's event is produced in partnership with W Bellevue as part of the global What She Said event series by W Hotels featuring female thought leaders in a variety of industries. The Style Summit is a platform for local bloggers to connect, share ideas, gain insight and learn long-term strategies for success. 

What: What She Said Style Summit 

When: Sunday, March 11, 2018

Where: W Bellevue 10455 NE 5th St, Bellevue, WA 98004

Time: 10 a.m. - 4 p.m. 



The Gossip & Glamour Style Summit is an annual event designed to bring Seattle fashion bloggers offline for a day of shared insight, inspiration, and community building. The high-energy day features panel discussions, lunch & refreshments, small group break-out sessions, on-site brand activations, an inspirational keynote, and an after-party. 

Now in its third year, the Gossip & Glamour Style Summit will partner with W Bellevue to present this year’s content as part of the What She Said event series. Female voices will lead powerful discussions on the business of blogging, changing market trends, brand building, and the digital transformations that will shape fashion blogging in the year ahead. Join us for the largest gathering of style bloggers in the city as we share coveted insight from top fashion brands and business experts. 


About What She Said

WHAT SHE SAID is a global event series produced by W Hotels featuring female-driven conversations about fashion, music, tech, and design. W thrives on bringing together bold, dynamic personalities with different points of view. WHAT SHE SAID shines a light on some of the most creative, outspoken women who are shaping the world today, uniting them together for conversations that are candid and real. 


About Gossip & Glamour

Gossip & Glamour is a boutique marketing and public relations firm that works exclusively with fashion industry clients in the Pacific Northwest. The Gossip & Glamour Style Summit brings together over 150+ top fashion and lifestyle bloggers in the city for a day of insight and inspiration. Seasoned style bloggers also join the conversation to discuss blogging trends, brand partnerships, and creative business ventures. Follow us on Instagram for event announcements @Gossip_Glamour using the hashtag #WhatSheSaidSEA and #SEAStyleSummit.



$99 - Early Bird (Sold Out)

$150 - Regular Price




9:15 a.m. - Registration opens

10 a.m.  - The 50k Club: In this panel, guests will hear from seasoned Seattle style bloggers who have a following of 50,000+.  Panelists will discuss how they built their following, how they create unique content to meet specific brand needs, and the biggest lessons they've learned along the way. This inspiring panel will also touch on money, metrics, relationship building, and how to successfully navigate today's digital world. Panelists include: Chelsea Lankford of True Lane, Aika Yokoyama of Aika's Love Closet, Sabrina Tan of Gypsy Tan, and Tiffany Ishiguro of I am Style-ish


10:45 a.m. - Break

11:00 a.m. - The Future of Fashion: In this panel, we'll dive into the future of fashion in order to give bloggers insight on how the business of fashion is changing in 2018. Panelists will discuss retail trends, talk about changes in the marketplace, and offer insight on how fashion bloggers can best support fashion brands in the year ahead. Panelists include: Brittany Hicks of Amazon Fashion, Shannon Kelly of Trendscaping, Stephanie Meyer of Armoire, Amy Sarabi of Zumiez, and designer Elisa Yip


12:00 p.m. - Lunch & Brand Activations 

1:00 p.m. -  Fashion Essentials: In this panel we'll discuss the nuts and bolts of style blogging and discuss everything from digital assets to SEO, affiliate marketing, photography, social media strategy and more. Moderated by Crystal Southcote of Southcote Digital with insight from photographer Delaney Brown, Alexandra Perwin of Hipster Money, Sophie Reichelt of Project Bionic, freelance writer Amanda Zurita, and Amanda Winters of Blue Nile


1:50 p.m.  -  Break 

2:00 p.m. -  Small group break-out sessions by blogging niche

2:45 p.m. -  Break

3:00 p.m. - Keynote by Andrew Hoge

4:00 p.m. - Style Summit After Party at Civility & Unrest


NEW This Year

  • Brand new speakers 

  • On-site brand activations by AndieandErin, Obadiah Salon, DVF, Steve Madden, Sugarfina, and more. 

  • Break-out sessions by blogging niche

  • More panel discussions

  • Extended after-party


WHY you need to attend:

  • Find out what's changing in the style blogging sphere for 2018 

  • Learn coveted strategies from top fashion brands on how to create meaningful partnerships

  • Learn strategies to monetize your blog

  • Hear from seasoned style bloggers on how to build your brand

  • Build your network and meet the PNW style blogging community in real life

  • Connect with like-minded peers in your blogging niche

  • Find inspiration and walk away with clear action items to help build your blog

  • Learn strategies to increase your social media following

  • Mix and mingle at the official Civility & Unrest after-party




2018 Style Summit Panelists 


Chic, edgy, and contemporary. Aika Yokoyama brings her Japanese roots to the Pacific Northwest with her budding blog: AikA's Love Closet. Aika's mission is to inspire others to embrace who they are and have confidence in their daily lives through fashion and style. Her Buddhist practice and principles contribute to her style by the way of her positive perspective and fluid approach to life and creativity. Proudly noted the Fashion Blogger of the Year in 2017 along with some digital features in Seattle Times, Marie Claire magazine, The New York Times to name a few. With her diverse, alternative, and unique defined style, she has worked with notable brands worldwide like H&M, Swarovski, Free People, Diane Von Furstenberg, and Uniqlo.


Chelsea Lankford created truelane in 2010 as a portfolio for what she thought would be a career in fashion styling. After spending several years working corporate finance in Minneapolis, she has been blogging full-time for three years and took her job back home to Seattle. She has worked on multiple campaigns for Coach, Nordstrom, Madewell, and Kade Spade New York; attended fashion week for seven seasons; and traveled the world with Princess Cruises, Icelandair, and HotelTonight. She loves binge watching The Love Boat, drinking coffee, working on her first novel, and listening to all genres of music...but mostly American Hi-fi.


Tiffany Ishiguro is the voice behind the lifestyle blog I Am Style-Ish.  After blogging for a few years and a successful career in HR consulting for major corporations, she and her sister, Jen, created t+j Designs, a jewelry and clothing brand that focuses on modern, glam and luxe looks that fit every budget.  They have built their brand into a million dollar business fueled by their love of the blogging community and social media networks.  When Tiffany is not blogging, she’s spending time with her family and their two dachshunds. 


Sabrina Tan is a ray of perfectly styled sunshine who hails from the historically rainy city of Seattle, Washington. Born in Asia and raised in numerous diverse, metropolitan cities across the globe, Sabrina has acquired an eclectic style, which she contributes to her wandering lifestyle and gypsy soul. After regularly posting #OOTD pics to her Instagram account, Sabrina was inspired to take her role as a digital influencer one step further and create her own fashion and lifestyle site, Gypsy Tan. Sabrina has worked with a variety of local and national brands including Nordstrom, American Express, Uber, West Elm, and more. 


Brittany Hicks is a Buyer at Amazon Fashion and helps the company develop strategies that will revolutionize the way customers shop. Since graduating from NC A&T State University with a degree in Supply Chain Management, Brittany has worked on the cutting edge of e-commerce. She started her merchandising career at Belk, known for its Season 12 Project Runway collaboration, and strongly believes in an interdisciplinary approach to fashion as a framework for navigating today’s dynamic and fast-pace retail environment. Through her career, Brittany noticed pipeline flaws in academia that continued into the corporate environment, inspiring her most recent venture Girls in Fashion and Tech, an organization dedicated to increasing awareness of tech focused fashion careers, preparing students for success in the industry, and changing the narrative around what it means for a woman to work in fashion and tech.


Stephanie Meyer is the Lead Stylist for Armoire, a high-end clothing rental subscription company. Prior to her joining the Armoire team, Stephanie was a power systems engineer with a love for fashion. In 2016, she retired from engineering to pursue her more creative love of clothing by starting her fashion blog, The Color Floral. With it's success, she then became a stylist and ambassador for J.Crew. Upon relocating to Seattle, diving into Armoire was a no-brainer. Armoire providing customers with a curated selection of casual to special event focused clothing, in an online virtual experience, was a great fit to match Stephanie's experience in a technical field, and also her eye for fashion. She has brought a critical stylized point of view to this tech-focused fashion startup. And being that Armoire is female founded, working on a team of empowered female boss ladies and tackling an exciting retail problem with a disruptive approach was right up her alley. Stephanie earned her electrical engineering degree from Purdue University, where she also played Division 1 soccer. In her spare time, you can find her hiking with her husband, running, and eating baskets of fries. 


As a lifelong learner, strategist and trend forecaster, Shannon Kelly’s specialty is connecting the dots between seemingly unrelated events by deciphering consumer patterns and analyzing the impact on industries most affected by micro and macro trends. Her breadth of experience includes roles at Starbucks and J.Crew, and as a consultant for Fortune 100 companies, top advertising firms, technology brands, and several exciting startups. In 2016 Shannon expanded her network with Trendscaping.com, a showcase for unbiased first-person research, insights, and photos from across the globe.


Elisa Yip is a Seattle-based, New York City native with over 15 years fashion design experience.  In addition to receiving a BFA from the Fashion Institute of Technology in NYC, she also spent a year at the prestigious Polimoda International Institute honing her skills in knitwear.  Upon receiving her degree she worked for a variety of Liz Claiborne Brands such as Kate Spade, Laundry and Dana Buchman in both New York City and Hong Kong.  Her deep industry knowledge has been recognized for design from initial concept, color direction, product development and garment production.  She currently resides in Seattle, where she continues to work in fashion while exploring her new adventures as a digital influencer and fashion blogger.  


Delaney Brown is a freelance photographer specializing in commercial & editorial work. Delaney's work displays a fascination with color & light, coupled with the exciting and beautiful bits of life. Though she focuses primarily on food, still life, and fashion, Brown's tireless imagination refuses to confine her to one genre. Brown currently works as a digital content creator for local company Teadora Beauty. Based out of Seattle, Delaney spends her time lifting weights, annoying her cat Polar, and watching an absurd amount of Food Network. 


Amanda Winters is manager of Public Relations at Blue Nile, a Seattle-based diamond and fine jewelry retailer. With a background as an award-winning journalist, her writing skills and penchant for storytelling made her a natural fit in the world of communications marketing for companies including Xbox and Edelman. In addition to managing traditional media relations and publicity for Blue Nile, she also spearheaded efforts to incorporate influencer marketing through events and social media. This year, she will be focused on building a permanent, formal influencer program for the company. She lives on Mercer Island with her fiancé and recently launched her passion project, “Call Me Winters,” with the mission of encouraging women to cultivate their own style of life.


Amy Sarabi is an American Fashion Designer and currently serves as the Private Label Design Director for Zumiez, an action sports retailer based in Seattle. She studied at California College of the Arts and completed a summer program at École Duperré: supérieure des arts appliqués school in Paris. During her early career Amy competed in numerous fashion competitions including as a contestant on the hit reality tv series Project Runway. In addition to her love for design, she also enjoys gobal travel. She lived in Thailand for two years and started a women’s empowerment project by teaching a local tribe how to design, sew and sell goods to support their village. Amy also worked on an exhibition for the Thai Royal family which involved reverse engineering dresses that French couturier Balmain designed for the Queen. Her current job marries her love for design with a focus on new and evolving trends.


Amanda Zurita is an accomplished writer, editor, and photo stylist, previously serving as style editor at Seattle Met and editor-in-chief of Seattle Met Bride and Groom magazines. She has since launched a full-time freelance career working with travel, design, fashion, and lifestyle publications and clients (including GRAY magazine, Baby & Company, Google, and others), in addition to traveling the world as a guidebook researcher and insatiable wanderluster. Her upcoming project, UGH, is a digital media company aimed at telling authentic, women-driven stories in a safe, supportive, and beautifully constructed community. 


Alexandra Perwin is a CPA and the founder of Hipster Money, PLLC, a Seattle-based firm specializing in accounting and tax solutions. She has a Master of Business Taxation from the University of Southern California and began her career doing tax and audit work for Los Angeles based public accounting firms. Most recently, she has been working as a Controller for companies in the healthcare and tourism industries. Now, with Hipster Money, Alexandra works with small businesses (including bloggers and creatives!) to eliminate the headaches of bookkeeping and tax compliance, so that owners can focus on customer engagement, product development, and growth.

Sophie Reichelt-headshot.jpg

Sophie Reichelt is a Paid Media & Analytics Manager at Project Bionic, a comprehensive social media marketing agency in Seattle. Through her work, she helps a range of beloved brands—including glassybaby, SODO Apparel, Nalgene and Windstar Cruises—maintain and elevate awareness through effective paid strategies on social media. Sophie received her degree in Marketing from Western Illinois University and spends her spare time volunteering as a coach for her high school basketball team and going on adventures in the PNW with her dog, Millie.


With over eight years of marketing experience, Crystal Southcote has elevated digital storytelling for Fortune 500 companies, mom-and-pop shops and non-profit organizations. From social media strategy and branding to influencer marketing and review management, Crystal loves developing integrated campaigns that truly bring businesses to life. As the owner of Southcote Digital and co-founder of Collective Sway, you will find her Monday through Sunday actively working to build communities that are connected, informed and inspired - one click or handshake at a time.


Andrew Hoge is the Style and Society Writer for Seattle magazine as well as the voice behind his blog andrewhoge.com. He also currently serves as Director of Celebrations at the legendary Fairmont Olympic Hotel, specializing in the design of Instagram worthy weddings and special events. Previously, he was the Communications and Digital Manager at Luly Yang Couture, the famed Seattle-based fashion couture house. During his six-year tenure, Andrew oversaw the development of Luly Yang’s social media platform, web content strategy and press relationships to ensure the company’s strategic branding and community image. Prior to joining Yang’s company, he served as a Public Relations Intern with the world-renowned fashion designer Oscar de la Renta, in New York City.  Andrew earned his degree in Strategic Communications from Seattle University and hopes to use his career to inspire his peers to find their purpose and discover the best version of themselves. 

With his recent appointment as Lifestyle Editor of Seattle magazine we are thrilled to announce that Andrew Hoge will deliver the keynote speech at this year's Style Summit!


Sydney Mintle is the founder of Seattle-based fashion PR firm Gossip & Glamour. With over 17 years of experience in retail, apparel manufacturing, global sourcing, vendor management, and event production, Sydney has in-depth knowledge of the industry and enjoys sharing her insight with clients. She founded her personal style blog, SydneyLovesFashion.com, back in 2008 as a way to highlight local designers and boutiques. She enjoys being a liaison between bloggers and brands, and produces the annual Style Summit as a way to bring the blogging community together for a day of insight and inspiration. Since launching Gossip & Glamour in 2010, Sydney has worked with a variety of local and national brands including SEE Eyewear, Uniqlo, Neiman Marcus, Brooks Running, Zumiez, and Jag Jeans. Sydney is a regular contributor to PR Couture and has also produced city guides and shopping round-ups for California Apparel News, FashionEdits.com, Elle South Africa, and Miss Magazine. Sydney will be moderating the first two panels at the style summit.