fashion is the foundation of what we do
Gossip & Glamour is a Seattle-based independent marketing and public relations firm that works exclusively with fashion industry clients. We focus our efforts on the regional market and help clients create cohesive campaigns that streamline marketing and public relations efforts for maximum brand exposure. We also work with clients on strategic brand experiences that build buzz and get press.
Sydney Mintle, Founder of Gossip & Glamour
Known for having her finger on the pulse of all things fashion, Sydney Mintle is a fashion marketing and public relations expert with industry experience in retail, apparel manufacturing, marketing, social media and event production. Sydney deeply understands the inner-workings of the fashion industry and has worked with clients on marketing and PR initiatives since 2010.
When she's not working with clients, Sydney enjoys spending time with her family on upper Queen Anne, reading fashion magazines, and traveling the world. Her favorite place to shop is Selfridges in London. For a sunny getaway, Kauai is her island of choice. Follow Sydney's personal style musings at SydneyLovesFashion.com.
Sydney Mintle - Full Bio
Sydney Mintle first stepped on the sales floor at the age of sixteen and learned early on that the customer experience is the only one that matters. In the years that followed she served on the BP Nordstrom Fashion Board shadowing buyers and working to learn retail insights and fashion trends. In high school, she served as the DECA Club President and learned how to write business plans that focused heavily on marketing and promotion. By eighteen, she was already in store management as a key holder, and by nineteen, she was a store manager running a million-dollar store.
In college, Sydney served as a marketing coordinator and later an event producer for Fashion First, Seattle's largest and longest running independent runway fashion show. Founded in 2004, Fashion First focused on highlighting local designers and boutiques on First Avenue in downtown Seattle. It was through that experience that Sydney became passionate about supporting and promoting the local shopping scene. In 2008, Sydney left Fashion First and launched her personal style blog Seattle Boutique Blogpost as platform to continue supporting local designers and boutiques.
Sydney has worked in various segments of the fashion industry including serving as a Counter Manager for Benefit Cosmetics and working as a Merchandise Manager for HMS Host at Seattle International Airport. She also spent time as a fashion stylist for Styled Seattle and worked as the Managing City Partner for CRAVE Seattle. Her volunteer work in the industry includes serving on the board for Seattle's Chapter of Fashion Group International and leading the group as Regional Director in 2011.
In 2004, Sydney joined the team at Zumiez, managing production for the Private Label lines. During her time with Zumiez, Sydney traveled around the world meeting with vendors and suppliers in China, Hong Kong, and Vietnam to ensure operational efficiency and quality control. She also attended domestic trade shows including MAGIC to meet with partners and network with sourcing partners. In 2009, she helped Zumiez launch its first Social Compliance Program, ensuring that all components of private label products were ethically sourced and produced. She was eventually promoted to the Sourcing and Production Manager overseeing a total of nine menswear private label lines, accounting for over 60% of the Zumiez private label business.
In 2010, Sydney launched Gossip & Glamour with the goal of serving fashion industry clients in Seattle. Since its launch, Gossip & Glamour has worked with companies of all sizes including Neiman Marcus, Brooks Running, Zumiez, Moorea Seal, Fresh Tangerine, PR Couture, Jag Jeans, Blue Nile, Uniqlo, SEE Eyewear, Westfield Southcenter, Pacific Place, Macy's, Four Seasons, Skin Spirit, Seattle Sewn, Seattle Made, and Fashion First. Gossip & Glamour also does PR for charity fashion events and initiatives including Wine Women & Shoes and Fashion Camp by Rosaline Hampton.
In addition to her retail experience, Sydney holds two degrees in fashion from The Art Institute of Seattle. She has also completed fashion marketing courses at YV-Tech and the Seattle Occupational Skills Center.