For bloggers eager to work with brands, consider someone like me, a fashion publicist, as the first gatekeeper. After all, learning how to best approach and work with the PR agencies that represent (and provide first line of defense for) the clothes, accessories and makeup you love is a crucial step in growing your personal brand while serving your audience with the style recommendations and exceptional content they seek. - Read more of my monthly column for PR Couture at: http://www.prcouture.com/blog