fashion is the foundation of what we do
Gossip & Glamour is a Seattle-based independent marketing and public relations firm that works exclusively with fashion industry clients. Focusing on the regional market, Gossip & Glamour helps clients create cohesive campaigns that streamline marketing and public relations efforts for maximum brand exposure, as well as creating strategic brand experiences that build buzz and get press.
Sydney Mintle, Founder of Gossip & Glamour
Known for having her finger on the pulse of all things fashion, Sydney Mintle is a fashion marketing and public relations expert who deeply understands the inner-workings of the fashion industry. She first stepped onto the sales floor at sixteen, and by nineteen was a store manager running a million-dollar store. In high school she served on the Nordstrom Fashion Board and by college she was working to produce runway shows in Seattle. Her global fashion adventures began in 2003 when she took a position working for Zumiez on private label production. That experience led her to China, Hong Kong, and Vietnam, and sparked her interest in social compliance and corporate social responsibility.
During her time at Zumiez, Sydney accepted a Regional Director role managing Seattle's chapter of Fashion Group International, a foundation which helped to build her extensive network in the Pacific Northwest. She managed the group while working full-time at Zumiez and in 2008 launched her first style blog, Seattle Boutique Blogspot, to explore style trends and profile designers in the city. In 2010, Sydney officially launched Gossip & Glamour with the goal of serving fashion industry clients in Seattle and helping them navigate marketing, PR, and operations from a business of fashion point of view.
Since it's launch, Gossip & Glamour has worked with hundreds of fashion industry clients in the Pacific Northwest. In addition to working with retailers, Gossip & Glamour also invests heavily in working with emerging designers who are new to the market and need marketing and PR support. Gossip & Glamour also specializes in supporting the launch of new brands in the market and helped with store opening efforts and marketing outreach for the SEE Eyewear store in downtown Seattle and the first Uniqlo location in Bellevue, WA.
Sydney believes that fashion has the power to spark positive change in the world. As a result, Gossip & Glamour has helped support a variety of fashion-related initiatives in the non-profit world including Wine Women & Shoes, Dress for Success, Goodwill, and most recently, the Union Gospel Mission's "Sunday Best" styling project.
Gossip & Glamour provides a full range of services including marketing, PR, social media strategy, influencer outreach, business consulting, and event production.
Sydney Mintle first stepped on the sales floor at the age of sixteen and learned early on that the customer experience is the only one that matters. In the years that followed she served on the BP Nordstrom Fashion Board shadowing buyers and working to learn retail insights and fashion trends. In high school, she served as the DECA Club President and learned how to write business plans that focused heavily on marketing and promotion. By eighteen, she was in store management as a key holder, and by nineteen, she was a store manager running a million-dollar store.
In college, Sydney served as a marketing coordinator and later an event producer for Fashion First, Seattle's largest and longest running independent runway fashion show. Founded in 2004, Fashion First focused on highlighting local designers and boutiques on First Avenue in downtown Seattle. It was through that experience that Sydney became passionate about supporting and promoting the local shopping scene. In 2008, Sydney left Fashion First and launched her personal style blog Seattle Boutique Blogpost as platform to continue supporting local designers and boutiques. The blog was later consolidated with Sydney's original fashion blog, Sydneylovesfashion.com.
Sydney has worked in various segments of the fashion industry for brands including Benefit Cosmetics, HMS Host, and CRAVE Seattle. She continued to build her network in the industry by serving on the board and later as Regional Director for Fashion Group International. In 2004, Sydney joined the team at Zumiez, managing production for the Private Label lines. During her time with the company Sydney traveled around the world meeting with vendors and suppliers in China, Hong Kong, and Vietnam to ensure operational efficiency and quality control. She also attended domestic trade shows including MAGIC to meet with partners and network with vendors. In 2009, she helped Zumiez launch its first Social Compliance Program, ensuring that all components of private label products were ethically sourced and produced. She was eventually promoted to the Sourcing and Production Manager overseeing a total of nine menswear private label lines, accounting for over 60% of the Zumiez private label business at the time.
In 2010, Sydney launched Gossip & Glamour with the goal of serving fashion industry clients in Seattle. Since its launch, Gossip & Glamour has worked with companies of all sizes including Neiman Marcus, Brooks Running, Zumiez, Moorea Seal, Fresh Tangerine, PR Couture, Jag Jeans, Blue Nile, Uniqlo, SEE Eyewear, Westfield Southcenter, Pacific Place, Macy's, Four Seasons, Skin Spirit, Seattle Sewn, Seattle Made, and Fashion First. Gossip & Glamour specializes in helping new brands introduce themselves to the regional market and helping existing brands localize their marketing and PR efforts.