Superstar fashion blogger Sabrina Tan of Gypsy Tan went from 0 to 147k followers in only 4 years. In fact, her style blog celebrated its 4th birthday just this month. Sabrina generously shared her time and insight with us at the WHAT SHE SAID Style Summit last weekend and offered her best advice on how to succeed as a style blogger. On the 50k Club panel, Sabrina spoke about the importance of carefully curated content and why it's important to put followers first. We love Sabrina because she brings it to you straight, wiping away all the glamour that is often associated with #bloglife because, at the end of the day, it’s #joblife. Check out how she approaches her community in the full Facebook LIVE interview with Darcy Camden of Styled Seattle. You can also follow Sabrina's fashion adventures on Instagram @Gypsytan.
If you liked this video, you might also like our interview with Seattle style blogger Aika Yokoyama of Aika's Love Closet.
Writer extraordinaire and fashion influencer Chelsea Lankford of the style blog True Lane, recently spoke on the 50k Club panel at the Style Summit about her experience in the blogger sphere— from the extreme challenges of becoming a full-time blogger to the unmatchable rewards of her dedication. Blogging is definitely not the same as when she first began in 2010. The market is now highly saturated but that doesn't stop her from continuing to grow her site. She believes that her creative energy and amazing content allows companies to have a choice when it comes to picking influencers that truly fit their brand. In her Facebook LIVE interview with Darcy Camden of Styled Seattle, Chelsea shares tips on how to get noticed as a blogger and also talks openly about the drawbacks of being a full-time blogger. We invite you to follow Chelsea's fashion adventures on Instagram @truelane and watch the full interview on the Gossip & Glamour Facebook Fan Page now.
Chelsea's best tips on how to get noticed as a blogger:
1) Connect with local influencers in real life. Seems like a no-brainer, but we live in a digital world and it's so important to get offline and make meaningful connections.
2) Tag brands in your content and send images they can use on social media to their PR team. This is a genius idea to get noticed in the sea of social media. If you have great imagery featuring brands you love, share it! Just be sure to give credit to the applicable photographer and make sure they are ok with you sharing the images with the brand.
3) Use the right hashtags. Instagram lets you use up to 30 hashtags. Use them to be discovered and to connect with likeminded users.
If you like this video, you might also like our video with Seattle style blogger Sabrina Tan of Gypsy Tan.
There's always more to discuss after the panel ends at the Style Summit, so this year we took the conversation backstage with Darcy Camden of Styled Seattle. She interviewed #WHATSHESAID panelists and took a deeper dive into their stories.
Aika Yokoyama of Aika's Love Closet was part of our 50k Club panel and gave us insider tips on how to be successful and actually make money in the blogger space. Aside from creating a standout, personalized brand, she discussed the importance of having a media kit and rate card. This is essential for bloggers who want to work with brands and build relationships. She also discussed the importance of having a mentor to help guide the way. Aika credits fellow blogger and friend Molly Clifton of Style Miss Molly with helping to fuel her growth. Aika now pays it forward by helping fellow bloggers in their personal areas of development. Follow Aika on Instagram @AikasLoveCloset. You can also check out the full interview with Aika on the Gossip & Glamour Facebook Fan page.
If you like this video, you might also like our interview with Seattle style blogger Chelsea Lankford of True Lane.
The rumors are true. We are in fact living through a digital revolution and fashion influencers play a huge role. What will the future of fashion look like? How will brands and influencers get on the same page? And most importantly, how will we save the blogging culture we've worked so hard to build here in the Pacific Northwest? We explored these questions and more at last weekend's WHAT SHE SAID Style Summit at W Bellevue.
When we started the summit just three years ago, the blogging scene in the city was a very different place. Influencers hadn’t yet mastered photography, they weren’t yet thinking about themselves as personal brands, they hadn’t yet figured out how to effectively work with brands, and the community wasn’t gathering to connect in real life on a regular basis. In fact, back then, there weren't many bloggers who had more than 2k followers, and today, 10k is the average. Fast forward to 2018 and the style blogging scene has exploded in Seattle. In addition to a high volume of bloggers in the market, we’re seeing regular meet-up groups, active comment pods, more engagement on social media platforms, and a major trend of bloggers quitting their day jobs to pursue their creative passions full-time.
It's an exciting time to be a blogger in Seattle. Not only is there economic prosperity in the city, there's an opportunity for bloggers in the market to partner with brands and businesses who desperately need (and want!) their expertise on content creation and social media. The question becomes, how can we leverage what we’ve built? How can we make the creative work that we're doing sustainable? And most importantly, how can we leverage the platforms we’ve created for the greater good?
The answer is by moving forward with a level of consciousness we can be proud of. We need to raise the bar when it comes to creating content and sharing the stories that truly matter. There's a lot of noise out there in the blogging sphere, but I truly believe that the only style bloggers who will be around in the next 3 years are those who are committed to sharing authentic content that makes the world a better place.
If Amazon is raking in .60 cents for every U.S. dollar spent on apparel and accessories, we need to be working overtime to support the brands who are fighting for the rest of that dollar. I challenge my fellow style bloggers in Seattle to rise to the occasion in the year ahead and support small businesses and other lifestyle brands (and causes) they are passionate about.
In the words of our Keynote speaker Andrew Hoge, "Being a good human never goes out of style".
Photo credit: Vivian Hsu
We are thrilled to announce our most ambitious spring styling project yet! Over the next 2 weeks, Styled Seattle and Gossip & Glamour will work together to style 100 women and children from Hope Place, a shelter for victims of domestic violence and drug addiction, operated by Seattle's Union Gospel Mission. Each woman and child will receive a brand new "Sunday Best" outfit to match their fresh new lease on life, providing much-needed hope and healing just in time for Easter Sunday.
For some of these children, it will be their first experience receiving a new dress for Easter. For many others, it will be their first Easter re-united with their mother. For many at Hope Place, Easter is about personal redemption. The Hope Place recovery program provides these women with a year of support and love to break addictions and re-build their families with dignity and respect.
Over the next week, the Styled Seattle team will be scouring the city to shop for 100 unique outfits, hand-picked for each individual resident. Then, on March 26th and 27th, volunteer stylists and fashion friends of Gossip & Glamour will gather at Hope Place to style the women and children in their new Easter outfits. We can't wait to share the results of this styling journey with you later this month! In the meantime, you can learn more about Hope Place and find out how you can get involved here.
Seattle handbag designer Kacy Yom was recently featured in a Seattle Sunday Times story on 3 big spring trends you can wear right now. The round-up written by Andrea Dashiell covered a variety of major trends for the season including prints, color, and shine.
Pictured above, Kacy Yom's Bo-Ah Tote in Marigold. Check out the full story and find out how to warm up your winter wardrobe here.
King 5's Evening Magazine recently shared the Andieanderin story with viewers and fashion fans all over the city were instantly intrigued. This Seattle-based fashion accessory line pays tribute to influential women, both past and present, through their line of 100% silk neckties. Featured women from the debut collection include Oprah, Beyonce, Malala, Frida Kahlo, and Michelle Obama. Check out the full clip from Evening Magazine here. You can also learn more about this fabulous local brand by visiting their website at www.andieanderin.com.
In honor of International Women's Day, we're sharing a local round-up of our favorite women in business who are making waves around the city and inspiring us to reach for our dreams.
1. Cara Ingham and Lisa Santos - Last fall Cara and Lisa successfully funded their Kickstarter campaign to launch Andieanderin, a fashion line of neckties celebrating influential women in history. The goal was reached, production was completed (in the U.S.A.) and the rest is still being written. I am so inspired by this power duo of women and the work they are doing to empower women to continue fighting for social change. (Check out their necktie inspired by Malala, above.)
2. Brittany Hicks - As a denim buyer for Amazon Fashion, Brittany regularly keeps pace with the break-neck speed of fashion and e-commerce. In addition to her work with Amazon, a company who has recently been credited with earning .60 cents on every U.S. dollar spent on apparel and accessories, Brittany also runs a very cool non-profit called GIFT, which stands for Girls in Fashion and Technology. Gift is an organization dedicated to increasing awareness of tech-focused fashion careers and helping prepare students for success in the industry by changing the narrative around what it means to be a woman working in fashion + tech.
3. Kacy Yom - Let's rewind to 2008 when Kacy Yom was first opening the doors of her Ballard handbag boutique, Arm Candy. She had no idea that the experience would secretly serve as market research for her own handbag line. Inspired by the years of feedback from customers on what they loved (and hated) about designer handbags, Kacy decided to launch her own line, merging her personal design inspiration with functional details that modern women craved. Her handbag line is now featured at The Spa at Four Seasons and is available for purchase at KacyYom.com.
4. Suzanne Mills - Noticing a void in Ireland's bridal market, Suzanne Mills launched Myrtle Ivory, a Dublin-based bridal shop that offers brides a unique and highly-personalized dress shopping experience. Suzanne is now based in Seattle and is currently working on a new start-up that involves leveraging her experience in the bridal market using new digital platforms. We'll share updates as they roll in!
5. Jamie Lampitt - Fact: We don't get nearly enough sunshine in Seattle. Also fact: Getting a golden glow from a tanning bed is really, really bad for you. Jamie knew there had to be a compromise, so she launched Rainglow Airbrush Tanning to give women a safe and healthy alternative. Her studio uses an organic, paraben-free tanning solution that provides beautiful, streak-free results for women who don't want to give up their golden glow. AMEN to that!
6. Jennifer Jedda - Not everyone has the chance to get out and explore the globe and that's what inspired Jennifer to launch JJCaprices.com, a site that would ultimately allow her to pursue her global travel dreams while also supporting artisans around the world. On her site, shoppers can find one-of-a-kind treasures, read blog posts about Jennifer's time in each country, and learn the backstories of the brands she supports. Jennifer currently stocks merchandise from 20 countries and gives a portion of the proceeds from every sale to World Vision to help support women and girls in developing countries.
7. Darcy Camden - As the founder of Styled Seattle, Darcy Camden can frequently be found running around the city in heels. In addition to styling consumer clients, she also works with corporate clients including ROOT Sports and King 5. She regularly hosts style segments on New Day Northwest and Q13, and somehow finds time to host (and produce) fashion events around the city.
8. Crystal Southcote - A solid social media presence is an integral part any fashion brand doing business today, that's why companies need trusted resources like Southcote Digital. Founder Crystal Southcote and her husband Nick regularly work with clients to create customized solutions that are both visually stunning and highly effective. I am constantly impressed by their hard work and creative vision. Take a peek at one of the images they produced for Kacy Yom's spring lookbook.
9. Tiffany Troiano - There are many stylists who specialize in hair -or- makeup, but very few who excel at both. Tiffany Troiano of Tiffany Colors definitely fits the bill and been helping clients look and feel their best since 1997. Over the course of her career, she's worked with a variety of local and national brands including DirecTV, MTV, Nordstrom, The Seattle Art Museum, Dolce Vita, Zumiez, and more. She also regularly appears on Q13 Fox for beauty, fashion, and lifestyle segments.
10. Jane Hedreen and Amy Augustine- If you haven't yet visited the flora & henri concept shop in Pioneer Square, drop what you're doing and go right now (or at the very least check it out online). Last spring, when Jane and Amy first started talking about opening a store on 1st and Jackson, we were skeptical, not because we didn't understand their creative vision, but because retail had not yet moved in that direction. Moorea Seal was still doing business in Belltown and their store location was further south than the usual Pioneer Square shopper normally ventured. Fast forward to today and everyone is moving into the neighborhood, including cult-worthy donut shop General Porpoise. Clearly, Jane and Amy were ahead of the curve.
11. Suk Chai - Designer, entrepreneur, local legend. Suk Chai is many things, to many people, but to me, she's an amazing wealth of knowledge who graciously shares her insight to help support other emerging designers. Prior to launching SCHAI, Suk studied at the Fashion Institute of Technology and worked for brands like Liz Claiborne before heading to design collections for Nordstrom's private label. She's a graduate of what insiders like to call "Nordstrom University", and credits the retailer with teaching her the ins and outs of the industry including sourcing and quality control. Suk is an incredible designer and is a true testament to the caliber of designers who are emerging from the Pacific Northwest to share their talent with the world.
12. Lindsey Arnold - Going green doesn't have to mean sacrificing the things you love, which is what inspired luxury beauty-addict Lindsey Arnold to launch the Velvet Report, a platform that educates women about vegan beauty products and lets them shop from an edited assortment of products.
13. Wendy Feller - It seems like a no-brainer but it really wasn't until recently that someone came up with a functional AND flattering raincoat for women in Seattle. Feller is Wendy's response to the unpredictable and often drizzly weather in the Pacific Northwest. Her range includes everything from parkas to trench coats, and according to the website, men's jackets are coming soon.
14. Joyce Poon - When it comes to comes to exploring Seattle-based entrepreneurs who are not only operating a business but growing and scaling it, look no further than Joyce Poon of Noir Lash Lounge. After successfully opening several lash bars in Vancouver B.C., she continued to move her operation down the West Coast and now has locations in Seattle, Bellevue, San Francisco, and Santa Monica.
15. Amy Sarabi - As the Design Director for Zumiez Private Label, Amy oversees 13 brands and regularly travels the globe to source design inspiration. During her early career, Amy was a contestant on Season 7 of Project Runway receiving feedback on her work from the likes of Tim Gunn, Heidi Klum, and Nina Garcia. Amy loves to travel and recently spent two years living abroad in Thailand. During her time there, Amy started a women's empowerment project and taught a local tribe of women how to design, sew, and sell goods to support their village. Amy also worked on an exhibition for the Thai Royal family which involved reverse engineering dresses that French couturier Balmain designed for the queen.
Happy International Women's Day!
Seattle designer Kacy Yom recently partnered with The Spa at Four Seasons to host a private media event to showcase her debut collection of Italian leather handbags. Inspired by Yom's Korean heritage the line features structured silhouettes and clean design lines reminiscent of traditional Korean costumes. In a modern twist, each bag also features convertible details that are convenient for women on-the-go including removable straps to quickly take the bag from day to evening. The debut collection features 4 handbag styles and 1 matching wallet, available in multiple colorways. The collection is available online at www.kacyyom.com. Check out the full event photo gallery on the Gossip & Glamour Facebook Fan Page.
Gossip & Glamour will host a stylish celebration tonight at Pacific Place to mark the one-year blogging anniversary for three local style blogs. Kahla Perry and Rechelle Lewis of SEA of Sanctuary, McKenna Herzog of Style Her Lovely, and Shaylyn Rae, will all gather at the Styled Seattle Suite to celebrate with readers and toast to the year ahead.
The event, sponsored in part by Pacific Place, will recognize the contributions these local influencers are making in the blogging community, and give them a chance to connect offline with those who have supported their journey.
Guests will enjoy catering by Il Fornaio, wine by Robert Ramsay Cellars, sweet treats by Trophy Cupcakes, and the chance to enter to win amazing raffle prizes throughout the evening.
Gossip & Glamour is thrilled to announce that we have been named the official wardrobe partner for King 5's Local Lens show. Airing exclusively on YouTube, hosts Kelly Hanson and Andrew Smith take viewers around the city and encourage them to examine the best of the Pacific Northwest through a new lens. (Pictured above, Andrew Smith in an outfit provided by Wayward. Kelly Smith wearing an outfit by Queen Anne boutique Peridot.)
Over the next few months, you'll see the Local Lens team outfitted by many more of our favorite retail partners in Seattle. Tune in and follow along on Instagram @LocalLensSeattle.
Named after the Secret Service code names for Jackie Onassis and John F. Kennedy, Lacer & Lace salon is now open in downtown Seattle. Founded by local Stylist Julia Anderson and Esthetician Katie Rainwater, Lacer & Lace offers a full range of styling services for men and women including cut, color, conditioning treatments, blowouts, hair extensions, and more. They also offer select beauty services including "natural looking" lash extensions, chairside manicures (with color services), and full body waxing for men and women.
Located in Seattle's colorful Belltown neighborhood, Lancer & Lace exudes an intimate, artistic vibe with locally sourced artwork displayed throughout the space, including two custom murals by graffiti artist Weirdo.
GOING GREEN > Lancer & Lace is also a proud member of the Green Circle Salon Network, a comprehensive recycling and repurposing program that helps reduce the salon's carbon footprint and keep waste out of landfills and water systems.
Lancer & Lace is located at 2317 Sixth Avenue, Seattle, WA 98121. Follow the salon's adventures on Instagram @LacerandLace.
One of the BEST parts about our job is getting to introduce cool new brands to the marketplace. Seattle brand Andieanderin definitely fits the bill. This amazing local company creates neckties for women and girls designed after influential women.
"You may be wondering why we chose a necktie," says co-founder Cara Ingham, "But really, there was no question - this garment transformer was thoughtfully picked to represent the women’s movement from the late seventies and the rise of women in prominent work positions in the eighties. And, they are a versatile, badass statement piece!"
The debut collection features 7 styles that are 100% silk and made in the U.S.A. Each tie is inspired by influential women both past and present including Hillary Clinton, Beyonce, Mother Teresa, Frida Kahlo, Michelle Obama, Malala, and Oprah.
The neckties are available for both women and girls and can be worn as traditional ties, as a belt, as a hair accessory, worn to accessorize a handbag, and even as a wrap for your wrist. Each tie comes beautifully packaged in a keepsake box with a storyboard that illustrates the accomplishments of the woman the necktie is inspired by.
Andieanderin donates a portion of the proceeds from each sale to a rotating list of non-profit partners that support the empowerment of women and girls. Their current charity partner is Step Up, an organization that empowers teen girls to become confident, college-bound and career-focused through mentorship programs, college tours, and internship opportunities. Did you know that teen girls with a mentor are 55% more likely to enroll in college?
Gossip & Glamour loves working with local bloggers and influencers to help coordinate epic photoshoots. We recently had the opportunity to connect style blogger Tiffany Ishiguro to Hotel Theodore in Downtown Seattle for a special Galentine's Day Photoshoot. How adordable are these photos captured by Aika Foz Photography? #LOVE
Handbag designer Kacy Yom will host a series of trunk shows at Four Seasons just in time for Valentine's Day. Her eponymous line of Italian leather handbags launched last fall and the full collection is now available at The Spa at Four Seasons. Designed in Seattle, the KACYYOM collection is inspired by Yom’s Korean heritage and focuses on modern functionality and timeless craftsmanship.
The debut collection named Soh-Lee (which means voice or sound in Korean) features four handbags and a leather wallet. Designed for modern women who lead busy lives, each bag features a structured silhouette and convertible elements for maximum functionality including detachable crossbody straps. The line is produced in a family-run factory in Italy’s Tuscany region where leather goods manufacturing is a time-old tradition.
The KACYYOM Trunk Shows are open to the public and will take place at Four Seasons Seattle on Friday, February 9 and Wednesday, February 14 from 1 p.m. to 6 p.m. in the Maple Room. Guests will have the opportunity to meet Kacy and view the full collection.
Prices for the collection range from $200 for the “Bit-Na” leather wallet to $1,100 for the “Bo-Ah” signature tote. Learn more at www.kacyyom.com.
What: KACYYOM Trunk Shows
When: Friday 2/9 and Wednesday 2/14
Where: Four Seasons is located at 99 Union St. Seattle, WA 98101
Time: 1 - 6 p.m.
Photo credit: Rachel Alves
Join Van der Pop on Friday, February 16th for an intimate evening of music, storytelling, and poetry followed by a Women & Cannabis panel discussion. The event hosted by April Pride will take place at The Cloud Room and feature Red Light Lit, a collective of writers, musicians and artists who explore love relationships and sexuality through spoken word and song. Featured readers include Amber Flame, Sheba Queen, Jennifer Lewis, and Kelsey Whitman. The event will also feature musical guest Nick Jaina. Tickets are $15 in advance and $20 at the door. 21+ only.
Power 93.3 hosts Carla Marie and Anthony welcomed in the New Year at W Bellevue with a few hundred of their closest friends to mark the start of 2018! Gossip & Glamour was thrilled to serve as a wardrobe partner for Carla Marie. The gold star sequins dress she worn that night of the party was from Seattle brand T&J Designs.
There are only a few more days to take advantage of early bird pricing on tickets to the Gossip & Glamour What She Said Style Summit in partnership with W Bellevue. Guests will enjoy a full day of blogger-centric programming including 3 panel discussions, break-out sessions, and an inspirational keynote speaker. Over 150+ Seattle fashion and lifestyle bloggers will attend the annual event which has been called "the best blogger event of the year" within the fashion blogging community. This year's all-new line-up of speakers includes Brittany Hicks of Amazon Fashion, Stephanie Meyer of Armoire, Shannon Kelly of Trendscaping, Chelsea Lankford of True Lane, Aika Yokoyama of Aika's Love Closet, Amy Sarabi of Zumiez, and more.