When it comes to the world of fashion PR, disappointment, much like a pair of painful shoes, is simply regarded as an occupational hazard. It’s a glamorous world out there, or so it seems, but as seasoned PR professionals know: for every stellar media hit, there are also misses, and those misses can be heartbreaking if you’re not in the right state of mind.
The celebration of a major media hit on a Monday vanishes when Friday rolls around and a key client placement falls through. It happens to the best of us and the good news is, we become more resilient publicists because of it. Having a graceful amount of grit and determination is something that can only come as the result of hard earned experience. Painful as they may be, those moments can also offer a unique opportunity for growth. Check out my 5 tips on how to thrive when the going gets tough via my monthly column for PR Couture.
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